Tie-Dye Denim (What is it?)

Actually, our technique for tie-dyeing denim is a reverse tie-dye technique.  Now that you’re thoroughly confused, let me explain.  Most tie-dye is done using a white garment that’s tied, and then dyed; resulting in a rainbow patterned garment.  Our technique is in reverse, we start out with Blue/Indigo denim.  In order to get the vibrant colors to stand out on the blue denim, we have to pull out some of the blue of the denim and add color on top.  We aren’t able to use bleach, as bleach will cause the fabric to weaken, and oftentimes crumble.  We have developed a process for achieving vibrant colors on blue denim that we are very proud of.   The resulting garment is colorfast, and as strong as the denim was intended to be.